Excellence Since 1941

Japanese Engineering.
Global Impact.

A Heritage of Precision

Newlong NLI FZC, based in Dubai, UAE, is the premier supplier of industrial packaging solutions across the Middle East, Africa, and Asia. We are proud agents and distributors for Newlong Industrial Co. Limited – Japan, a company with over 80 years of excellence in engineering.

With an overwhelming market share of 95% for special industrial sewing machines and 90% for Bag Making Sewing Machines in Japan, Newlong is a global leader. From our regional hub in Dubai, we bring this world-class Japanese technology to industrial clients in over 100 countries.

Our Vision

To be the global benchmark in the industrial packaging industry and to deliver the most innovative, sustainable, and high-performance solutions for our customers worldwide.

Our Mission

To provide the highest quality automated bag packaging machines and spare parts while focusing on continuous product development and cultivating lifelong customer relationships through Japanese technology and local expertise.

Company Profile

NEWLONG NLI FZC
Established: 2005
P.O. Box 120127,
Sharjah Airport International Free Zone (SAIF),
Sharjah, United Arab Emirates.

Specialized Categories

Open Mouth Bag Closing Machines

Automatic High Speed Machines

FIBC / Big Bag Sewing Solutions

PP Woven Sack Systems

Industrial Bag Sewing Units

Automated Bagging Lines

Legendary Heritage

Our 80-Year Journey

1941March

Founded by Yuzaburo Cho for specialized industrial machine repair in Tokyo.

1948March

Established first sales branch and incorporated as Cho Sewing Machine Co., Ltd.

1950May

Expansion into mass production with new facilities in Aoto, Tokyo.

1954Feb

Pioneered production of multi-wall paper bag making machines.

1956Sept

Manufacturing and sales divisions became independent under Newlong Industrial.

1961Oct

Significant capital growth reflecting the post-war industrial boom.

1964July

Official rebranding to Newlong Machine Works, Ltd.

1968Apr

Consolidation with a new specialized 3,432㎡ plant in Tokyo.

1973Aug

Capital reached JPY100,000,000 as market dominance grew.

1985Apr

State-of-the-art Kashiwa Factory opens, becoming the global production hub.

2002Apr

Direct global responsibility for all marketing and sales assumed by NLI.

2005UAE

Newlong NLI FZC established in Dubai as the regional headquarters.

2010Feb

Expansion into food machinery through Masami Sangyo acquisition.

2013Oct

Group expansion into liquid filling technologies via Massematic.